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Send a birthday card to a customer

On her birthday, my wife received a card and a coupon from Anthropologie, one of her favorite stores.

The necklace got you to engage with the offer, to play with it, and to think about it. (A regular flyer would have been tossed.)

The coupon was for a discount the entire month of your birthday, so you held on to it.

This is so well done, and so easy to do.

IMG_1448 IMG_1450 (2)

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