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Video: How to Create a Viral Marketing Success – Guy Kawasaki, Andy Sernovitz, National Geographic and more

Image003_002 I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki.

We covered a bunch of topics, including how California Tortilla reaches 100,000 fans a month on basically no marketing budget, how National Geographic is incorporating the work of its fans into its magazine, and how email and social media can work together.

You can see the live video here, as well as a live write-up on our GasPedal blog.

Photo from Association Bisnow (along with a great write-up here).

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