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Solo Cup Company’s case study: How to engage fans on Facebook

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

One of Angie Gorman and Mark Baxter’s big ideas: Three pillars for engaging fans on Facebook are: keep a seasonal calendar, build loyalty and regularity, and incorporate relevant gaming elements.

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