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Sometimes you need to be outrageous

Customers tune out the same offers that you send time after time. Discounts, free shipping, holiday sales … blah. It gets increasingly hard to get any kind of response. And once readers tune you out, it’s almost impossible to re-engage them. woke up their their readers with something surprising: They locked down their entire website. You needed a password to shop — which only regular newsletter readers had access to.

Despair Lockout 1

Despair Lockout 3

Despair Lockout 2

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