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The medical office parking lot had eight stories — and the first four were reserved for employees.
Customers (patients, often ill) had to drive around and around and park on the top floor, then walk up the ramp to the elevator in 100-degree heat. Everyone was tired and angry before they made it to the lobby.
I don’t know if the doctor was good or not — I’m taking my business elsewhere.
What messages are you sending to new customers?
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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