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The future of PR

Good thoughts from Valeria Maltoni on the future of PR and social media.

Good PR comes at a cost – research, the experience of knowing what's important, the relationships we build to offer content that people want to make part of their lives. New media helps do the rest – it helps reinforce the publics' decision to pay attention to you and your business. (Read the rest here.)

From a column I wrote for Smart Brief on Social Media, where I am Editor-at-Large:

PR executives make the best social media executives. There is a similar mindset. Traditional media relations requires finding the right influencers, building trust, and sharing credible, relevant stories. Translating those actions to social media — replacing reporters with the bigger community — is exactly how to run a great social media program. (Read the rest here.)

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