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Rating the raters

imageDo we trust the word of mouth from people who post online reviews?  In general, yes, although there are often a few a) suspicious/fake posts from marketers and b) idiots/asses.

So how do you fix it? Use the power of reviews to review the reviews. 

  • Amazon: Users rank the reviews as helpful or not, comment on the reviews, and report spam.  Amazon lists the most helpful reviews first (not the most recent).
  • YouTube: Next to each review is a "thumb up/thumb down" choice and a "report as spam" link.  When you look at comments on a video, those with too many thumbs down are filtered out.

How can you let your customers handle quality control of the content on your site?

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