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The future of shopping: Amazon Remembers

Amazon Remembers is an astonishing tool. It's buried inside the Amazon iPhone app.

  1. You take a picture of something. Hit submit.
  2. Amazon figures out what it is.
  3. You get a link to the product page on Amazon.

I tested it on the most boring product I could find: A bottle of water. Five minutes later:

Dear Customer,


The Amazon Remembers service has found a product similar to the photo you recently submitted.

You may view the result from your mobile device here: Amazon Remembers B000C4EEC4

If you prefer, you may view the result from your web browser. The result has also been posted to your home page and Your Lists (link available at the top right of any page on the site).

Thank you for using Amazon Remembers.

Retailers: What will you do when your customer can instantly find the real price and customer reviews of everything you sell?


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  1. Scott Silverman June 28, 2009 at 9:08 am #

    The Amazon iPhone app sounds very cool. I’ve go to get me one of these iPhones!
    Regarding what retailers should do, they should keep focusing on the customer experience. Price is a factor, but the reputation of a retailer usually trumps price. The lowest price for items in comparison shopping engines is rarely the one that is purchased.

  2. M June 28, 2009 at 10:20 am #

    I think that’ll be great! It will add a dimension of transparency never before allowed. With that, each brand will definitely have to justify their prices and not arbitrarily pluck one out of the sky. They will also, as Scott Silverman pointed, be forced to rethink their offering and makes that brand so indispensible to the users. Brand will evolve into more genuine entities and as an end result, loyalty will increase.

  3. mike ashworth June 28, 2009 at 10:48 am #

    many people rationalise a purchase based on price however they buy for a variety of other reasons many of which are often not thought of as important by companies.
    If you can work out that these buyer behaviours are you’ll be successful.

  4. Craig July 5, 2009 at 6:22 pm #

    There are plenty of iPhone apps that use bar codes to find prices, link to reviews and give a map to the closest location with a lower price. Just snap a pic of the bar code and you’re off.
    I know somebody who scanned a product at Meijer, was instantly rewarded with the information that the Sam’s Club across the street was cheaper by 8 bucks and immediately crossed the street and purchased the same product there.

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