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Trade show idea: It’s about what happens after the show

IMG_0116 IMG_0115 It's hard to get attention at a trade show. Lots of noise, lots of competition.

It is more important to get permission to contact them after the event. Then you can talk, sell, and connect when the prospect is actually paying attention.

Do something in your booth that is designed to get that permission.  Get them on a newsletter, offer to send them something, schedule a call.

At the Restaurant Show, I got this free shirt for signing up for an email list. When they follow up with me, I'll know what the topic is and I'll be ready to listen.

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