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The U.S. Navy’s case study: What to do when public debate spills onto your social media properties

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell DC:

One of David Werner’s big ideas: You can navigate the sea of public opinion, but you can’t control it.

U.S. Navy: Keeping Your Reputation Afloat When Crisis Comes in Waves, presented by David Werner from GasPedal and on Vimeo.

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