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Three secrets to making your message go viral

Great ideas from Dan Heath and Chip Heath their Fast Company column.  They talk about some the WOM classics that we featured in the 2006 WOMMA conference, including The National Outdoor Leadership School, the Fiskars campaign from Brains on Fire, and a nice lesson from Emanuel Rosen's great book "The Anatomy of Buzz".

If you want someone to share your ideas, here's what you need:

  1. It's Emotional: The more intense the emotion, the more likely they are to talk about it.
  2. It's Helpful: They feel like they're doing a public service.
  3. It has a Trigger:  There's a reminder to talk about an idea

Read the rest here.

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