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Trade a dollar for a relationship

imageI love the song “Moneygrabber” by Fitz and the Tantrums. I went to their website to listen to it.

And they offered me the song for free, in exchange for my email address. Smart move!

They could have made a dollar if I bought the song on iTunes. But now they can talk to me, tell me about new products, and start to build a fan relationship. Over time, that’ll be worth a lot more than a dollar.

How can you build a relationship with your fans?

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