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American Express’ case study: Our social strategy behind the Members Project, presented by Pepper Roukas

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

One of Pepper’s big ideas: Give your community a role and support advocacy.

American Express: Members Project, presented by Pepper Roukas from GasPedal and SocialMedia.org on Vimeo.

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