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Trading WiFi for feedback

I was at the Corner Bakery chain here in Chicago and noticed that they now have free wireless.

When I logged in, they asked me to take a little survey before I got connected.  Seems like a very fair deal – free internet in exchange for a some research. 

Just one more way that creative companies can learn more about customers while serving them better.


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  1. Katie Konrath August 5, 2007 at 9:29 am #

    I like this idea. As a customer, the availability of free internet greatly affects where I choose to go. Coffee shops with free wireless feel more friendly, and more concerned with their customer to me.
    As a result, because of the goodwill the coffee shop has inspired, I’d happily take a short survey like that. It would be a way to say thank you, plus I’d know that the results would be put to good use in creating a better experience. The coffee shop has already demonstrated that they care about their customers, so I trust that they will do good things with their survey results as well.

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