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Two Dollar Holler

Check out this fantastic word of mouth stunt from the Seattle Art Museum:


From Patrick Byers at the Responsible Marketing Blog:

The Seattle Art Museum (SAM) are using these $2 bills to promote their Life Liberty and the Pursuit of Happiness exhibit showcasing 275 pieces of historically significant American art from the Yale University Gallery.

It’s must-see gallery if you enjoy history and/or art.

While the promotion has a few holes in it, the sticker on the $2 bill is must-see marketing: It’s unique. It’s interesting. The promo made the URL irresistible—I had to check it out.

And, of course, it made me want to tell you all about it.

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