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Walmart’s video case study: Engaging massive audiences online

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Suraya Bliss and Dave Tovar’s big idea: “If you give employees great reasons to show up, they’ll regularly return to your internal community.”

Suraya and Dave share how 90% of Walmart’s associates are returning to their internal community, “mywalmart.com,” every 10 days — as well as the impressive results they’ve seen since allowing comments and reviews on Walmart.com and how they’re using social media to engage journalists and stakeholders at shareholder meetings.

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