See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Maria Reyes-McDavis October 6, 2009 at 7:55 am #

    Wow, this is a great summary! I think these rules can only be good and the only people panicking about them, aren’t following them :-) Thanks for the wrap up!

  2. Ron Hudson October 6, 2009 at 8:13 am #

    I’m so grateful that you invested the time to read that 81 page document and post this summary. You have provided an incredible service to your readers/subscribers. I also agree with Maria’s assessment of people panicking about these rules. Thank you so much!

  3. Gavin Baker October 6, 2009 at 8:14 am #

    Good summary Andy. Did you glean much on the penalties?

    Gavin Baker

  4. Daniel October 6, 2009 at 8:29 am #

    I was thinking the same thing as Gavin. When working with folks who may not understand the actual guidelines, they may better understand an itemized list of penalties.

  5. Josh Bernoff October 6, 2009 at 9:51 am #

    It looks as if we are all converging at the same place. The FTC rules codify that.

    The false distinction between payment in cash and other compensation is gone. You take compensation in any form, you have to play by the rules (both the blogger and the marketer). This is as it should be.

  6. Debbie Curtis-Magley October 8, 2009 at 3:23 pm #

    Andy – many thanks for publishing this synopsis. It’s a great intro to prep communicators before we dig into the full FTC document.


  1. FTC cracks down on blogging & social media hustlers! | Impact Marketing Zone - October 6, 2009

    […] What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Me… […]

  2. Updated Info On FTC’s New Endorsement Guidelines | Celebrity Acquisition - October 6, 2009

    […] What do the “FTC Guides re: the Use of Endorsements and Testimonials” Mean for Social Media Mark… by Andy Sernovitz […]

  3. Three guides to safe social media outreach under new FTC disclosure regulations - October 6, 2009

    […] The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. […]

  4. FTC to Social Media Marketers & Bloggers: Y'all play fair now! - October 7, 2009

    […] Previous post: What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Me… […]

  5. » Blog Archive » Thoughts on disclosure, or the new FTC rules for blogging and me - October 7, 2009

    […] If you are an affiliate marketer – say for amazon, or referral link prizes, and the like – you need to say so under these new rules.  If you make money on it, you need to say so more clearly than ever.  Here is a good overview of the new guidelines from the corporate marketing point of view. […]

  6. Where Is All The Thought Leadership on the New FTC Regulations? | Infinite Bounty - October 7, 2009

    […] we to let the social media nerdlings of the socialsphere (for the record, Andy Sernowitz is my favourite social media nerdling — read that article I […]

  7. How to stay in compliance under new FTC social media regulations - October 8, 2009

    […] My detailed breakdown of the FTC document […]

  8. Disclosure is easy - October 24, 2009

    […] you see how I met the FTC guidelines in the last post? One simple sentence that discloses my relationship with a client (and what kind […]

  9. How a 21-year-old can humiliate your brand and cause a world of legal trouble - October 26, 2009

    […] This is against the law. It’s not a matter of debate between social media experts — it’s the law. Read this detailed explanation of the FTC rules. […]

  10. Are Your Friends’ Tweets Genuine Statements or Paid Ads? « SM PRactice - November 23, 2009

    […] of mouth marketing, does a pretty good job of summarizing the guidelines in his recent blog post, “What do the ‘FTC Guides re: the Use of Endorsements and Testimonials’ mean for So… Here are a few of the highlights he points out: Three Guides for Safe Social Media […]

  11. Reviewing Tony’s New Book : Len Evans - November 25, 2009

    […] time: In line with the new law, the book is being given to me and Tony is a friend of mine.  Actually, I consider Tony a dear […]

  12. FTC Guidelines – One More Day « Web 2.0 « JEDsWEB - November 29, 2009

    […] links in these articled as well) Is This The End of Affiliate Marketing? | The Michel Fortin Blog What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Me…. […]

  13. Testimonials sell your brand better than any other marketing technique « Sylva Wilson - December 11, 2009

    […] concerning Testimonials If you’re concerned about the usage of a testimonial in social media, Andy Sernovitz has it all broken down on his blog. It’s not complicated at all! So, get moving with your […]

  14. Introducing Twitter-disclosure Slashtags - January 6, 2010

    […] What do the “FTC Guides re: the Use of Endorsements and Testimonials” mean for Social Media Mark… […]

  15. Marketers have to play by the new FTC rules, too « Media Bullseye – A New Media and Communications Magazine - February 1, 2010

    […] Social Media Business Council SEO Andy Sernovitz has been my guide to understanding the new FTC regulations; here are his three key takeaways for social media marketers: […]

  16. The confusion over the FTC’s disclosure advice | Wheel on the Web - February 27, 2010

    […] I have found this post from Andy Sernovitz to be helpful. Share Social Media blogola, ftc, FTC guidelines, pay […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again