See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

What if you’re not big enough to get word of mouth?

Answer: Team up with friends!

Your little business may not generate break-through buzz. But a crew of similar businesses with more to talk about can become a buzzworthy story.

12 local Chicago childrenswear designers joined together to create the Kooky Children’s Shop. They now have enough collective activity to support a group website and pop-up stores around the city.

Buzz for one results in buzz for all — including a major plug in Daily Candy:

Gift buying can be spooky,
mysterious, and ooky.
It helps to take a looky at
the pop-up shop Kooky.

Local designers sell their
art, bags, and cute kids’ wear
(like Pluto and Juja Bear!) at
the pop-up shop Kooky.

Neat. Sweet. Petite.

For just two months it will stay,
in time for the holidays.
So be sure to find your way to
the pop-up shop Kooky.

Lesson: More people talking can make a better conversation.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Patrysha March 8, 2010 at 8:27 am #

    Love the illustration of another way that working with other business owners can work together to create a bigger buzz for their business and attract more customers. I love working with groups of business owners to come up with unique ways to meet their individual and group goals.


  1. » Marketing and Publicity Articles Collected & Why #2 - Small Business Integrated Marketing Consultant and Speaker - March 8, 2010

    […] Damn! I wish I’d thought of that – Just found this blog this morning, and it got me excited enough to comment – which doesn’t happen too often on blogs that I’m new to…I usually read for a while before leaving a comment. But this one piqued my interest because of the co-operative element. […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again