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When is the last time you watched a 2:40 min ad just because it was good?

Or shared it with your friends?

Or blogged it?

I found myself watching this entire ad from T-Mobile, Samsung, and Chris Pirillo. (As of today, 1.3 million people did it, too.)

In an on-demand TiVo world, we’re only watching what we want. So if you want us to watch your ads, it needs to rise to this level. We aren’t watching anything less, so don’t bother making it.

P.S. T-Mobile: Make one about me!!

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