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Why do people comment on a blog?

image Every so often I post something silly, like this video of me teaching "How to make great eggs in 2 min".

It’s one of the post popular posts ever on this blog … and certainly the least important.  I get the same great response every time I post about food.

My friend Peter Waldheim suggest that 

Maybe people feel more comfortable posting about something fun, where they don’t feel the same ease commenting on a more serious topic. 

There are lots of readers of blogs who like what they read and want to contribute, but don’t know how.  Fun posts open the door to broader participation.

Lesson: Lower the bar to involvement and start welcoming casual conversation.

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