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Why tech gurus will never understand the Kindle

All the tech bloggers are comparing the new Kindles to the iPad.

Which isn’t the right analysis at all.

The Kindle isn’t targeted at techies and power users with money. It’s for moms.

I doubt the techie community can get their heads around the ad below. But Better Homes and Gardens outsells Wired 10 to 1 (7,620,932 vs 798,020 readers).

The big lesson: You are not your own market. It’s not about what you want, it’s about what everyone else wants.

kindle 1a

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