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Word of mouth at conferences


Companies sponsor parties and conferences all the time, hoping people will talk.  But they rarely get good bang for the buck … a sign here, a logo there, and maybe a few remarks at a cocktail party.

When you sponsor a party, think specifically, literally, about "How will I start conversations."

AOL Body sponsored the speaker reception at BlogHer.  Their theme was simple – they had a custom cocktail for everyone to try.

But the word of mouth hit was the napkins.  Each one had a different factoid.  People picked them up, talked about them, and passed them around.

Simple, inexpensive, and effective.

Lesson: Give people a reason to talk!


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  1. Tanya July 27, 2007 at 12:55 pm #

    Thanks for the love Andy! We are a little obsessed with healthy cocktails at AOL Body.

  2. Susan Gunelius July 28, 2007 at 8:31 pm #

    What a creative idea! I’ve never been a proponent of hosting parties at trade shows, because I’ve never felt that they deliver the bang for the buck. This napkin idea is great, because it keeps the host’s name at the forefront of the conversation throughout the party. Rather than just walking away with a full stomach and a buzz, guests remember the information they read on the napkins (as well as the host) after the party ends.

  3. MarketingBlurb July 30, 2007 at 9:02 pm #

    Creativity Boosts Effectiveness of Sponsored Parties and Cocktail Parties

    Andy Sernovitz published a great post at Damn! I Wish Id Thought of Thatlast week that highlighted one of the most clever trade show marketing techniques Ive seen in a long time.I should start by saying Ive never been a…

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