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Word of mouth at conferences


Companies sponsor parties and conferences all the time, hoping people will talk.  But they rarely get good bang for the buck … a sign here, a logo there, and maybe a few remarks at a cocktail party.

When you sponsor a party, think specifically, literally, about "How will I start conversations."

AOL Body sponsored the speaker reception at BlogHer.  Their theme was simple – they had a custom cocktail for everyone to try.

But the word of mouth hit was the napkins.  Each one had a different factoid.  People picked them up, talked about them, and passed them around.

Simple, inexpensive, and effective.

Lesson: Give people a reason to talk!


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