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Word of mouth is the most trusted form of marketing

New research from the Nielsen Global Trust in Advertising Report, which surveyed 28,000 people in 56 countries:

92% trust "recommendations from people I know"
70% trust "consumer opinions posted online"

Which beats the pants off editorial content, traditional advertising, and search ads.

Important questions to ask yourself:

  • Why aren’t we investing in word of mouth marketing?
  • What are we doing to our reputation when we plaster the world with ads that 50+% of people actively distrust? Are we funding a "ruin our own reputation" campaign?
  • Do we have an ethics program to protect that trust?

Come to our Word of Mouth Crash Course to learn how to do this right.


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  1. “You Gotta Try This” « VotersAct - April 12, 2012

    […] Sernovitz is the guru of word of mouth marketing. His blog today highlighted data gleaned from the new Global Trust in Advertising study. Here’s the pull […]