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IMG_1391 Every toy with a battery requires a screwdriver to open the childproof battery compartment.

Leapfrog replaced it with a screw you can open with a penny.

Hassle gone + kid happy = parent buys more from you.

What tiny little thing can you change to thrill your customers?

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Comments

  1. Nick S. January 15, 2010 at 1:22 pm #

    Great post, Andy. Although, the amusing thing is that the drawing shows that a dime should be used, yet Roosevelt faces left on the dime, not right. But, I’m probably the only one who would notice that. :-)

  2. David January 16, 2010 at 12:26 am #

    what’s awesome is that the penny costs less than the screwdriver…i don’t care how many toys you mass produce. Very funny.

  3. Marissa January 21, 2010 at 8:03 am #

    Leapfrog’s move to change the screw-backing demonstrates the company’s advanced understanding of their consumer. I really applaud this action and encourage other companies to continue being open to change.

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