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A nice, simple word of mouth campaign

Old Navy gives us a great example of a simple word of mouth promotion you can produce in less that 2 hours with zero budget. 

1. Create a simple offer.  Old Navy offers 20% off you say the secret code word ("BFF"). They created a single graphic that explains everything.

2. Make it a group activity.  The code is good for you and a friend. All the copy encourages you to bring someone else.

3. Make it easy to share.  They put up a quicky Facebook event page. At least 10,000 people have received the invitation. (Link)

Lesson:  Word of mouth is really easy.  Don’t let politics, budgets, or technology get in your way.


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