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Awesome greenness from Columbia Sportswear

Reduce, reuse, or recycle? Most businesses ignore the reuse option.

Smart thinking (and right-on for this outdoorsy brand) from Columbia — a checkbox in the shopping cart that lets you request a used box.

Save a ton of money, help the environment.


(Most companies would reject this idea immediately as being unprofessional. But by asking their customers, they turn scruffy boxes into superior service.)

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