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Estrategia para inspirar el amor de los clientes

A strategy to inspire the love of your clients.

That’s best summary yet of what word of mouth marketing is all about.

That was the fantastic headline on the story in San Juan’s newspaper El Nuevo Dia after my speech to the Asociación de Ventas y Mercadeo (Sales and Marketing Executives) conference.  It was a wonderful, high-energy event. Thanks to José Corujo, Lizette Hernandez, and all my wonderful hosts. (The speech was in English.)

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