See Andy's other stuff:

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Quick Test: Are you missing the social media opportunity?

Compare activity your forums/blogs/site to:

  • your page on wikipedia 
  • independent forums/blogs about your product and category 
  • Facebook pages about you

Is there more talk about you on some other site than on your own site? 

It means:

  • social media will work for you (people do want to talk about you) 
  • you haven’t given them a chance to talk to you 
  • your community / participation pages suck

Read this fantastic article by Graeme Newell in

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