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Reviews and word of mouth

I just finished a webinar with Brett Hurt, CEO of BazaarVoice.  They provide the product review engine for top ecommerce sites.  I am a major fan (and shareholder) – every online shopping site needs to talk to them. Nearly 200 people were on the call.

They were kind enough to post the slides to SlideShare, so here they are. Some is my usual stuff that you may have seen, but there is a lot more content and detail on the topic of consumer reviews and user-generated content.  Enjoy.

Word of Mouth: Joining the Movement To Measurably Improve Your Business

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