See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Reward your talkers

imageI like to buy CDs from–$2.99 and no wasteful packaging.

Last time I bought a few albums I mentioned it on Twitter.  Guess what?  They refunded my payment and sent the discs free.

This is a great lesson in making your fans happy and encouraging word of mouth:

  • Surprise! An unexpected gift is 10x more powerful than an earned reward. Earn=work. Gift=fun.
  • After, not before.  They thanked me after I made the referral, they didn’t tell me to do it. I never would have signed up for an affiliate program or a referral program.
  • Thanks, not incentives.  Thanking fans is different than paying for referrals. No one wants to be a salesperson, everyone appreciates being recognized.
  • You get the behavior you encourage. Reward those who do what you want and they’ll do it again.
  • Choose you talkers. Encourage people who have an audience. I’m not an everyday customer, I talk to lots of people.

Thanks, Craig!

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Julie Power September 8, 2008 at 8:49 am #

    Everything is like parenting 101 isn’t it? Reward and encourage the good behavior.
    Sadly most companies don’t reward talkers, or even recognize their fans, unless they’re influential like you … After all, you have clout, influence and power.
    Regular folk will tell a friend and become even more loyal (in fact, most of us would be completely bowled over) if we received even a simple thank you note, email or phone call.
    Because so few companies thank their faithful customers and fans, those that do REALLY stand out.

  2. Nick September 8, 2008 at 12:34 pm #

    You know what I realized? There’s a lot of bad music at Just the Disc.

  3. Andy Sernovitz September 8, 2008 at 2:11 pm #

    There’s a lot of good music too!
    Welcome to the long tail … where your least favorites are just the thing someone else is looking for (and vice versa).

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again