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Do you think you really know your customers?

Only if you’ve read a romance novel.

Romance fiction comprises a 26.4% share of consumer book sales. 
Romance fiction generated $1.4 billion in sales in 2005. There were 5,994 romance titles released in 2005. (source)

That’s insanely huge — and inconceivable to us big-city marketing types. 

If you didn’t know that, what makes you think that your messages are in any way relevant to the mainstream consumer?

(OK. You can go back to reading the New Yorker and pretend you never saw this.)

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