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Snowball of Meat: Seth Godin’s new book

image As usual, Seth Godin’s latest book makes a big, complicated idea really simple.  Here are the big ideas in Meatball Sundae:

  1. The new marketing (blogs, social media, etc.) works really well for companies and products that are built to take advantage of it. 
  2. Slapping a blog or viral video on an old-school product isn’t going to work. It’s forced, fake, and just doesn’t make sense, like putting whipped cream and cherries on a bowl of meatballs.
  3. Companies that use these new word of mouth techniques have an advantage over old-school companies.  They get their customer easier and cheaper than competitors, giving them a fundamental structural advantage.
  4. Your job: Figure out how you can change your company to take advantage of these tools.

For all of my consulting clients, this is an important theme that we talk about every day.  Word of mouth isn’t hard to do.  But it can’t just be for show.  You need to really challenge yourself to ask three key questions:

  1. Why would anyone tell a friend about us?
  2. What would they say?
  3. How can we make it easier for them to tell more friends?

snowball of meat

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  1. Shama Hyder February 20, 2008 at 10:01 am #

    Glad Seth agrees. = )

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