See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Wal-Mart lets 1.3 million employees post reviews

Who knows more about products than a stores’ salespeople?

Wal-Mart employees are now encouraged to post reviews of products on  More important, they do it the right way, with an icon next to each employee review, so you know exactly who it’s coming from.  Here’s an example.

(Tech provided by BazaarVoice, where I’m an advisor.)

I’ll keep saying it: Your employees need to participate in the conversation. Let them loose. Give them the encouragement, training, and tools to share their knowledge and enthusiasm with customers.  They are your best evangelists.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Mark Goodyear October 10, 2007 at 7:38 am #

    Encouragement, training, and tools… That makes it sound so easy. I’d love to hear you talk more about what effective encouragement and good training looks like.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again