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Yahoo!’s case study: The evolution of social strategy

BlogWell ChicagoJoin us at SocialMedia.org‘s BlogWell: How Big Brands Use Social Media conference on July 18 in Chicago for 8 great case studies from MillerCoors, FedEx, U.S. Cellular, 3M, Kraft Foods, American Family Insurance, Reebok, and Aetna.

Our BlogWell series is an amazing opportunity for social media leaders at big brands to get practical, how-to advice on developing a social strategy, scaling programs, driving sales, engaging internal and external audiences, and measuring it all.

To get a preview, check out this great case study from Robin Zucker of Yahoo! at our last BlogWell conference in San Francisco:

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