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There’s no “and” in “brand”

We see this all the time: A typical “services” page from a small digital agency.

Search and social and email and inbound and apps and local and mobile — they claim they can do it all.

I don’t believe it.

It’s just not possible. It’s definitely not possible for them to be fantastic at all of these.

But more important — claiming to do everything kills your word of mouth. The best you can hope for is “these guys do all sorts of marketing stuff.” That’s never going to make you the go-to guys for a single service that you are the best at. You’ll never get “Gotta call them — they kick butt at ____.”

Read more:

There’s no AND in BRAND #1There’s no AND in BRAND #2There’s no AND in BRAND #3

You can t do it all

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